Pro-1 Nutrition Inc. and Y2Marketing Partner to Deliver Energy and Protein Bars to Clients
by Anonymous

Vancouver, British Columbia January 26, 2004-- Pro-1 Nutrition Inc. with its philosophy behind the development of its HammBar™ (HB) designed an Energy Bar specifically for the nutritional needs of active and health conscious individuals while undertaking strenuous activity, have signed Y2Marketing (Y2M) as their Marketing and Advertising Agency.

Y2Marketing is North Americas largest marketing, consulting and fulfillment services firm. Inc Magazine recently ranked Y2M 28th fastest-growing company in the United States.Y2Marketing, with corporate headquarters based in Irving, Texas, near Dallas, has over 900 Principal Consultants all across North America. Y2M created, and now licenses, its trademarked Monopolize Your Marketplace system, a results-driven, field-tested, proven approach to marketing.

Mr. Jacob Knowles, Vice President of Pro-1 Nutrition Inc. said “Y2Marketing was chosen based on us wanting an aggressive marketing company that is going to get our message out in Canada first, then the rest of North America.” Knowles went on to say, “When you plan to grow as fast as Pro-1 Nutrition does you need an aggressive marketing company like Y2Marketing to work with you who understands fast paced growth and the North American marketplace. There is a real demand for Energy and Protein Bars right now and our HammerBar™ line up are ready for the market today.”

The philosophy behind HammerBar™ was to improve and redesign what health conscious consumers need in an energy bar product. Consumers are becoming better educated and demanding quality and integrity from their foods. The HammerBar™ Enduraform™ offers a complete high nutrition product with out sacrificing taste and quality.

Pro-1 Nutrition Inc. has invested over 3 years and thousands of dollars on the development and testing of their HB brand. Mr. Knowles also said “After investing all this time and money we are ready to market these revolutionary products in a big way. Our first target market will be health/ supplement, specialty sporting, grocery, drug, convenience, mass merchandise, general merchandise and warehouse club retail trade types.” HammerBar™ scored consistently higher in the taste category when compared with other leading nutrition bars! And HammerBar™ does not sacrifice quality by adding such products as Hydrogenated Vegetable Oils, Genetically Modified or Engineered Ingredients and high amounts of refined sugars. As a company based in Langley, BC we plan on being the next British Columbia success story!”

Mr. John Uhrig Principal & Senior Consultant of Y2Marketing said, “We are extremely pleased at having such an innovative company like Pro-1 Nutrition in our portfolio. The standards are now higher, their wholesome and great tasting nutrition bars will maximize turnover in the bar category!” Uhrig went on to say “Pro-1 Nutrition has great products and they have a great inside reality. What we will give them is a great outside perception first in Canada and then in North America.” “The Monopolize Your Marketplace System works for all types of companies in any industry provided you have something good to say. We believe Pro-1 Nutrition has many great things to say about their HammerBar™ line up. They have an excellent product and the timing is perfect.”

For current information, visit the Pro-1 Nutrition Inc. web site at www.hammerbar.com.

For more information including product specifications and photographs, please contact:


Jacob Knowles
Vice-President
Pro-1 Nutrition Inc.
22736 – 28 Avenue
Langley, British Columbia
V2A 3B2 Canada
Ph. 604.530.0104
Fax 604.530.4653
jacob@hammerbar.com

John Uhrig
Principal & Senior Consultant
Y2Marketing
31183 Upper Maclure Rd.
Abbotsford, BC
V2T 5J2 Canada
Ph. 604.850.3416
Fax 604.850.3477
juhrig@y2marketing.com
www.johnuhrigconsulting.com




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